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FLORIDA INTERNATIONAL MAGAZINE
January 2007
By Sean Bean

ALL ABOUT THE EXTRAS

The first, the last, the biggest, the tallest - in this crowded real estate market, the trump card (and the Trump card)
can make all the difference.

The name recognition. When wading through the myriad esoteric names of residential projects, it's difficult to find a relatable touchstone. In this instance, brand recognition becomes key, and several Florida projects carry it like a badge. The Morgans Hotel Group, responsible for South Beach "It" hotels Delano and The Shore Club, recently unveiled the $150 million Mondrian South Beach, the East Coast sequel to the original Mondrian in Los Angeles.

MONDRIAN SOUTH BEACH HOTEL RESIDENCES
1100 West Avenue Miami Beach FL 33139
305 672 2662

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